1: Using a minimalist design using a background which is white and using only a few different colours for fonts. This creates convergence in magazines such as Wire because they also have a minimalist design on their magazine front covers meaning readers will not feel the website is any different
2: Having buttons for sections at the very top allows for easy and instant access to to the whole website. This means that this appeals to online readers as they can get to the section they are looking for with relative ease.
3: features stories about music genres. For the case of wire magazine this is still providing content bases around experimental music and for Mojo still providing stories about classic rock and roll. This creates convergence because their magazine readers will not feel as if the editorial content will be any different from what they would get in their magazine.
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