Websites such as the wire include audio and visual content online, this is because since they are on the internet they have the advantage of being able to use upload visual and audio content to entertain their audience. This is especially for music news magazine sites since this gives them an opportunity to not only cover a news story about music but also give the reader an opportunity to listen to the music. For example in this news story from Wire they not only show an interview with a jazz musician they also are able to show him play music which actively engages the listener
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