Reasearch task all or nothing ad.

So this ad is for the "All or nothing" documentary series which was in the Metro on Friday the 17th of august. The reason why I really like this ad is because it uses text really well. It says in massive text a quote from Pep Guardiola " HERE I WILL TELL YOU EVERYTHING". This is interests football fans because Pep Guardiola is considered something of a football genius so this makes fans interested in buying Amazon prime and watching the series to find the "truth" about his genius . This covers half of the page and is in white bold caps so it draws your attention to the ad immediately. The use of an all blue background also makes it stand out more to give it greater effect. Also the use of Guardiola watching in the distance makes the series seem more serious and grand.

It should also be mentioned that it uses a simple colour scheme. Apart from the photo's it is all blue and white and don't use a large amount of colours in case of make the ad less eye catching and more muddled and confusing to the casual reader who (because they're reading the metro which likely means they're on the way to work ) doesn't have a lot of time for things to grab their attention.