Theoretical framework part 1/2

Media Language: How the media communicates meaning through forms, codes and and techniques. Keywords include connotation, denotation, diegetic and non-diegetic.

Relevant theorists:

-Barthes: connotive

-Neale: Considerations of genre

-Levi-Straus: Study of narrative

-Baudrillard- Intertextual product

Media industries: how the media industries processes of production distribution and circulation affect media forms keywords include: conglomerates,diversification vertical integration, independent, cross media industry, synergy, theory.

relevant theorists:

Curran and Sceaton- ownership and control of media

Livigstone and Lund- regulation

Hesmondhalgh- cultural industry