Theoretical framework part 2/2

Media representation- How the media portray events, issues, industries, individuals and social groups keywords include: age, gender, race, sexuality, nationality, social class

relevent theorists:

Hall- Power operates or to explorings how representation may be contested

Gauntlett- representations that offer complex and contradictory images

Van Zooen, Butler and Hooks- reloevent to any representation of gender, race sexuality ect

Gilroy- representation of race and ethnicity and western culture

Meadia audiences- How the media forms, targets, reach and address audiences and how they interpret and respond to them. Keywords include: consumers, active vs passive and theory.

relevent theorists:

Bandura and Gerbner- discussion of media affects

Hall- decoding

Jenkins and Shirkey- online participatory culture, amateur producers