(Hearst Magazine initial research, Hearst brand research and Hearst work experience research)

https://static.wixstatic.com/ugd/c5159c_31c0dbf3a2ca44a594774353096b547b.pptx

Hearst brands reasearch

During the summer of 2019 a month before my deadline I got the oppurtunity to do work expierance at Heart Magazines at their head offices in Leicester Square, London. This was extremely useful to my NEA project as I was able to see two of Hearsts Magazines (Esquire and Men's health)

One of the main things I learnt was the design choices that different hearst brands took when designing a magazine. I had a conversation with the creative director at Esquire Nick Millington detailed to me the process of how the Esquire team creates the magazine. He told me that Esquire's artistic direction was going in a way where they were designing covers which were more minimalist. This was so that the magazine would be far less conventional and more catered to a core audience who would collect the magazines and would rather look at and appreciate the cover photos and to this they got rid of many of the cover lines and having the cover photo in a border so that they can full apprecaite the colours on display. I decided to implement this design aesthetic into my magazine as this would fit my magazine which would have a smaller niece audience who would rather have the magazine collectable.

I also was able to work with the Men's health magazine and was in some meeting of them discussing article titles for their website. This gave me a really good idea about the types of articles they publish online most of which that are smaller in nature to cater to a online audience who prefer shorter, quicker articles.