The perfect reader for “Voyage” magazine

The perfect reader for Voyage magazine would be from the leading edge tribe. They would be mostly defined as a scenester because they would be obsessed with finding the latest trends, and would move very quickly with the times possibly because they don’t have a particular sense of identity and who they are. They would be aged somewhere between 17-25 because between those ages people still haven’t fully developed and that’s why they move so fast to catch the latest trends.

Their fashion taste would be very trendy but also alternative and bold because they are cool but they also aren’t mainstream. They would wear a Beanie with a pair of circle John Lennon sunglasses, they would wear a white t-shirt with their favourite band on it, and on top of that a bright red jacket with black ripped jeans and a pair of checker vans. They wear these things because they mix different styles from all other types of social groups for example the ripped jeans would be borrowed from the Punk crowd, the vans and beanie would be borrowed from the creative stereotype and the band is something unique to them that they like. They take all of these elements and blend them into something that is unique to them.

The food they eat isn't very expensive, not very healthy and it's quick and easy stuff like microwave meals, takeaways, and generally food that doesn't need to be . They do this because they'd rather spend money on gigs and cloths rather than good quality food and also because they live a very fast, on the go lifestyle so they can't be bothered to learn to cook food.

The music they listen to changes a lot of the time but the music they listen to is often from underground artists who aren't well known but their music taste means they listen to rap, rock, alternative, experimental, metal, RnB, Electronic, Folk, Country and Dance music and also mixes of these genres interest them a lot what they listen to depends a lot on what the current trend is and what is popular in the underground scene. They have a wide range of music taste because they don't wan't to be bogged down just listening to one type of music and love a wide range of music types and they don't want to be defined by just listening to one type of music.

Image of leading edge example from UK tribes

Below is my rough interpretation of how one of my readers would look